10 Benefits of using Lobster

Now that your organisation has started using Lobster, what are the ways this new tool can make your work easier?

We listed a few:

1 Easy access to up-to-date political stakeholder data will save your precious time

The core of Lobster is the stakeholder data, which is kept meticulously up-to-date. With the key information in one place, you don’t have to waste your valuable time on digging up background information. Alongside our stakeholder and organisation profiles, you’ll also find tweets, votes, parliamentary questions and relevant news feeds.

2 Always know what’s going on in your organisation
Lobster is built for teamwork, so all data is openly available to every user in your organisation. This means that when you are for example planning a stakeholder meeting, you can check what is your organisation’s history with this particular person, who in your organisation has had contact with them or if someone is planning on meeting them already.

3 Your contact lists stay up-to-date automatically
With Lobster, you can easily build stakeholder lists for your projects, campaigns, and events. When you then export for example a list of stakeholders with their contact information, you’ll know the data will be up to date. No more hours sifting through numerous emails and spreadsheets to find a working email.

4 Easy delegation of tasks
With Lobster’s project tools, you can quickly delegate tasks among your team and stay automatically updated about their progress. Lobster’s timelines help to visualise the actions needed for reaching your goal so that everyone is on the same page on what needs to be done.

5 Track the progress of a lobbying campaign easily
When planning and executing a lobbying campaign, it’s important to keep track of how effective the actions taken are. Has your team been able to secure meetings with the key stakeholders? Have the attitudes moved in the right direction? With the help of Lobster’s goals, your team can easily analyse which approaches worked and which didn’t, and how to be even more effective in the future.

6 Get automatically notified on relevant developments
With Lobster’s monitoring, you’ll stay on top of topics you need to follow with minimum effort. If there is an update on a stakeholder profile you follow, or a keyword pops up in Twitter conversations or any of the organisational newsfeeds we follow, you’ll be notified.

7 Weekly email digests upcoming activities of the week
If you are pressed with time, our email digest delivered every Monday keeps you up-to-date on upcoming activites and meetings of your team.

8 GDPR Compliance made simple
When you have all the stakeholder data in one centralised location, it’s a lot easier to keep track of what data you have as it accumulates over time. With Lobster’s GDPR Audit you’ll see with one click how many stakeholders there are in your data, which profiles are kept up to date by Lobster, and which are added and maintained by your team. You’ll also see whether there is recent activity tied to the stakeholder so that you can evaluate if there are still grounds to store the profile.

9 Easy reporting
“I love digging up data for reporting” said no one ever. With Lobster, all your organisation’s activity, all meetings with stakeholders and different organisations are just one click away. And you can export the data to Excel if you have needs to analysize it even further.

10 Lobster helps to build organisational memory
Public Affairs is often seen as a field where personal relationships are everything. However, as people come and go it’s increasingly important to document the work so that past experiences can provide valuable knowledge for future actions. When a colleague leaves for a new job, it’s important that all their knowledge does not walk out of the door with them. Having good documentation also means that you’ll need to spend less time briefing new team members, as they can study the backgrounds of your organisation’s lobbying campaigns from Lobster.


See Lobster in Action

Learn how our customers have made their advocacy work more effective and how Lobster can benefit your team.
Watch this introductory video or schedule a 30-minute online demo from below.