Category: Master Data

Lobster is all about information, and the global search is the key to find the appropriate data. Lobster’s search has powerful capabilities to filter and find any object on Lobster.

Organisations are another key part of Master data alongside stakeholders. From organisations’ profiles Lobster users can find, among others, stakeholders, organisation charts and contact information.

Master Data allows Lobster users to get to know the stakeholders directly in Lobster. This allows focusing on designing and implementing advocacy projects instead of using time on background work on influencers.